The growing use of generative AI in entertainment has introduced new legal challenges, particularly concerning copyright and digital likeness rights. Recent scrutiny has centered on Seedance, a video-generation platform created by ByteDance.

Major studios — including Netflix, Disney, and Warner Bros. — have expressed concern that AI-generated scenes resembling copyrighted films or recognizable actors could violate intellectual property protections.

Industry groups working through the Motion Picture Association argue that existing copyright laws must apply equally to AI systems. Legal analysts note, however, that courts worldwide are still interpreting how traditional copyright principles apply to generative technologies.

The outcome of potential legal disputes may influence not only the entertainment industry but also broader AI governance frameworks.